Privacy Policy

At Lund Tonneau Covers, we take your privacy seriously. This Privacy Policy explains how we collect, use, protect, and share your personal information when you visit our website or interact with our services. We are committed to transparency and compliance with all applicable privacy laws, including the General Data Protection Regulation (GDPR), California Consumer Privacy Act (CCPA) and California Privacy Rights Act (CPRA), Virginia Consumer Data Protection Act (VCDPA), Colorado Privacy Act (CPA), Connecticut Data Privacy Act (CTDPA), and Utah Consumer Privacy Act (UCPA).

1. Information We Collect

We collect information in several ways to provide and improve our services, communicate with you, and enhance your experience with Lund tonneau covers.

Information You Provide Directly

• Contact Information: Name, email address, phone number, and mailing address when you submit inquiries through our contact forms or subscribe to our newsletter
• Communication Data: Content of messages you send us, questions about our Genesis Tri-Fold, Seal and Peel, or hinged tonneau covers, and any feedback you provide
• Newsletter Subscriptions: Email address and communication preferences when you sign up for updates about our truck bed cover products

Information Collected Automatically

When you visit our website, we automatically collect certain technical information:

• Device Information: Device type, operating system, browser type and version, screen resolution, and device identifiers
• Usage Data: Pages visited, time spent on pages, referring URLs, search queries, clicks, scrolling behavior, and interaction with our tonneau cover product information
• Location Data: IP address, general geographic location (city/state level), and time zone
• Cookies and Tracking: Data collected through cookies, web beacons, and similar technologies to understand how you navigate our site and which Lund products interest you

Information from Third Parties

• Amazon Associates: Aggregate data about product clicks and purchases made through our affiliate links (we do not receive your personal Amazon account information)
• Analytics Providers: Google Analytics data about website traffic, user behavior, and demographic information
• Marketing Partners: Information about your interactions with our promotional campaigns and advertisements

2. How We Use Your Information

We use the information we collect for the following purposes:

Website Operation and Improvement

• Provide and maintain our website functionality
• Process and respond to your inquiries about Lund tonneau covers
• Troubleshoot technical issues and improve site performance
• Analyze how visitors interact with our product information and content
• Optimize user experience across devices and browsers

Communication

• Send responses to your questions about our Genesis Tri-Fold, Seal and Peel, or other tonneau cover products
• Deliver newsletters with updates about new Lund products, installation tips, and truck accessory news (only if you subscribed)
• Provide customer support and address your concerns
• Send important notices about changes to our policies or services

Analytics and Marketing

• Understand which tonneau cover styles and features generate the most interest
• Track the effectiveness of our product information and content
• Measure Amazon affiliate link performance
• Create aggregated statistics about our website visitors and their preferences
• Develop targeted content about truck bed protection solutions

Security and Legal Compliance

• Detect and prevent fraud, spam, and abuse
• Protect our website and users from security threats
• Comply with legal obligations and respond to legal requests
• Enforce our Terms and Conditions
• Protect our rights, property, and safety, and that of our users

3. Cookies and Tracking Technologies

We use cookies and similar tracking technologies to enhance your experience on our website and gather information about usage patterns.

Types of Cookies We Use

Essential Cookies

These cookies are necessary for our website to function properly. They enable core functionality such as page navigation, form submissions, and security features. You cannot opt out of these cookies.

Analytics Cookies

We use Google Analytics to understand how visitors use our site, which tonneau cover products they view, and how they navigate through our content. This helps us improve the information we provide about our Genesis Tri-Fold, Seal and Peel, and hinged tonneau covers.

Advertising and Affiliate Cookies

As an Amazon Associate, we use cookies to track when visitors click on product links and make purchases on Amazon. These cookies help us understand which Lund tonneau cover products generate the most interest and improve our product recommendations.

Managing Cookies

You can control and manage cookies through your browser settings. Most browsers allow you to:

• View and delete existing cookies
• Block cookies from specific websites
• Block all third-party cookies
• Block all cookies from all sites
• Receive a notification before a cookie is stored

Please note that blocking or deleting cookies may impact your experience on our website and limit certain functionality.

Opt-Out Resources:

• Google Analytics: Google Analytics Opt-Out Browser Add-on
• Network Advertising Initiative: NAI Opt-Out Tool
• Digital Advertising Alliance: DAA Opt-Out Tool

4. Information Sharing and Disclosure

We do not sell your personal information. We may share your information in the following limited circumstances:

Service Providers

We work with trusted third-party service providers who help us operate our website and business. These providers have access to your information only to perform specific tasks on our behalf and are contractually obligated to protect your data:

• Web Hosting: Companies that host our website infrastructure
• Email Services: Providers that help us send newsletters and respond to inquiries
• Analytics: Google Analytics and similar tools that help us understand website usage
• Security Services: Companies that help protect our website from threats and attacks

Affiliate Partners

We participate in the Amazon Associates Program. When you click on product links and make purchases on Amazon, Amazon may collect information about your browsing and purchasing behavior according to their own privacy policy. We receive only aggregate, non-personally identifiable information about clicks and purchases.

Legal Requirements

We may disclose your information when required by law or when we believe disclosure is necessary to:

• Comply with legal obligations, court orders, or government requests
• Enforce our Terms and Conditions or other agreements
• Protect our rights, property, or safety, or that of our users or the public
• Detect, prevent, or address fraud, security, or technical issues
• Respond to claims that content violates the rights of third parties

Business Transfers

If Lund Tonneau Covers is involved in a merger, acquisition, asset sale, or bankruptcy proceeding, your information may be transferred as part of that transaction. We will notify you via email and/or a prominent notice on our website of any change in ownership or use of your personal information.

5. Data Security

We take the security of your personal information seriously and implement industry-standard measures to protect it from unauthorized access, disclosure, alteration, or destruction.

Security Measures

• SSL Encryption: Our website uses SSL/TLS encryption to protect data transmitted between your browser and our servers
• Secure Hosting: We use reputable hosting providers with robust security infrastructure
• Access Controls: We limit access to personal information to authorized personnel only
• Regular Monitoring: We monitor our systems for potential security vulnerabilities
• Security Updates: We keep our software and systems updated with the latest security patches

No Absolute Guarantee

While we strive to protect your personal information, no method of transmission over the internet or electronic storage is 100% secure. We cannot guarantee absolute security, but we continuously work to maintain and improve our security practices.

If we become aware of a data breach that affects your personal information, we will notify you and relevant authorities as required by applicable law.

6. Your Privacy Rights

Depending on your location, you have specific rights regarding your personal information. We respect these rights and provide mechanisms for you to exercise them.

GDPR Rights (European Union Residents)

If you are located in the European Union, you have additional rights under the General Data Protection Regulation (GDPR):

• Right to Access: Confirm whether we process your data and obtain a copy
• Right to Rectification: Correct inaccurate or incomplete personal data
• Right to Erasure: Request deletion of your personal data (“right to be forgotten”)
• Right to Restrict Processing: Limit how we use your data in certain situations
• Right to Data Portability: Receive your data in a structured format and transfer it to another controller
• Right to Object: Object to our processing of your data based on legitimate interests
• Right to Withdraw Consent: Withdraw consent at any time where processing is based on consent
• Right to Lodge a Complaint: File a complaint with your local data protection authority

CCPA/CPRA Rights (California Residents)

If you are a California resident, you have specific rights under the California Consumer Privacy Act (CCPA) and California Privacy Rights Act (CPRA):

• Right to Know: Request information about the categories and specific pieces of personal information we collect, use, and disclose
• Right to Know About Sales/Sharing: Know whether we sell or share your personal information (we do not sell personal information)
• Right to Opt-Out: Opt out of the sale or sharing of your personal information (not applicable as we don’t sell data)
• Right to Delete: Request deletion of your personal information, subject to certain exceptions
• Right to Correct: Request correction of inaccurate personal information
• Right to Limit Sensitive Information: Limit the use and disclosure of your sensitive personal information
• Right to Non-Discrimination: Not receive discriminatory treatment for exercising your privacy rights

State Privacy Rights (Virginia, Colorado, Connecticut, Utah)

Residents of Virginia, Colorado, Connecticut, and Utah have similar rights under their respective state privacy laws:

• Access personal information we collect about you
• Correct inaccurate personal information
• Delete personal information we collect
• Obtain a copy of your personal information in a portable format
• Opt out of targeted advertising
• Opt out of the sale of personal information (we do not sell data)
• Opt out of profiling in furtherance of decisions that produce legal or similarly significant effects

How to Exercise Your Rights

To exercise any of these rights, you can:

• Email us: Send a request to privacy@lundtonneaucovers.com with “Privacy Rights Request” in the subject line
• Submit a form: Use our contact form and specify that you’re making a privacy rights request
• Mail us: Send a written request to the address listed in the Contact Us section below

Response Time: We will respond to your request within 30-45 days, as required by applicable law. If we need additional time, we will notify you and explain the reason for the extension.

Verification: To protect your privacy, we may need to verify your identity before processing your request. This may involve asking you to provide information that matches the data we have on file.

Authorized Agents: You may designate an authorized agent to make requests on your behalf. The agent must provide proof of authorization, and we may require you to verify your identity directly with us.

7. Children’s Privacy

Our website is not directed to children under the age of 13, and we do not knowingly collect personal information from children under 13. Our tonneau cover products are designed for adult truck owners.

If you are a parent or guardian and believe that your child under 13 has provided us with personal information, please contact us immediately at privacy@lundtonneaucovers.com. We will take steps to delete such information from our systems as quickly as possible.

Compliance with COPPA: We comply with the Children’s Online Privacy Protection Act (COPPA) and do not:

• Knowingly collect personal information from children under 13
• Allow children under 13 to create accounts or profiles
• Display targeted advertising to children under 13
• Share children’s information with third parties for marketing purposes

8. Third-Party Links and Services

Our website contains links to Amazon and other third-party websites where you can purchase Lund tonneau covers. These external sites have their own privacy policies that govern how they collect, use, and protect your information.

Amazon

When you click on Amazon product links on our site, you will be redirected to Amazon.com, which operates under Amazon’s Privacy Policy. We are not responsible for Amazon’s data practices or how they handle your personal information during the shopping and checkout process.

Other Third Parties

We may link to other truck accessory websites, forums, or informational resources. We do not control these third-party sites and are not responsible for their privacy practices or content.

Your Responsibility: We encourage you to review the privacy policies of any third-party websites you visit through links on our site. Your interactions with these sites are governed by their privacy policies, not ours.

9. Data Retention

We retain your personal information only for as long as necessary to fulfill the purposes for which it was collected and to comply with legal obligations.

Retention Periods

• Contact Form Submissions: We retain inquiry data for up to 2 years to provide support and improve our customer service
• Newsletter Subscriptions: We maintain your email address until you unsubscribe or request deletion
• Website Analytics: Google Analytics data is retained for 26 months, after which it is automatically anonymized
• Log Files: Server logs are typically retained for 90 days for security and troubleshooting purposes
• Legal Requirements: Some data may be retained longer to comply with legal, tax, or regulatory obligations

Retention Criteria

We determine retention periods based on:

• The nature and sensitivity of the information
• The purposes for which we collected the data
• Legal and regulatory requirements
• Our legitimate business interests
• Your preferences and requests

After the retention period expires, we securely delete or anonymize your personal information so it can no longer identify you.

10. International Data Transfers

Lund Tonneau Covers operates primarily in the United States. If you are located outside the United States and choose to use our website or provide information to us, your data may be transferred to, stored, and processed in the United States.

Data Protection Standards

The United States may have different data protection laws than your country of residence. However, we take steps to ensure your information receives adequate protection:

• We implement appropriate technical and organizational security measures
• We limit access to your personal information to authorized personnel only
• We require third-party service providers to maintain adequate data protection standards
• We comply with applicable international data transfer regulations

EU-US Data Transfers

For transfers of personal data from the European Union to the United States, we rely on appropriate safeguards such as Standard Contractual Clauses (SCCs) approved by the European Commission. If you have questions about international transfers of your data, please contact us at privacy@lundtonneaucovers.com.

11. Email Communications and Opt-Out

If you subscribe to our newsletter, we will send you periodic emails about Lund tonneau cover products, installation tips, truck bed protection advice, and related content.

What You’ll Receive

• Product updates about new Genesis Tri-Fold, Seal and Peel, and hinged tonneau cover models
• Installation and maintenance tips for your truck bed cover
• Information about tonneau cover features and benefits
• Occasional promotional content about Lund products

How to Unsubscribe

You can opt out of marketing emails at any time:

• Unsubscribe Link: Click the “unsubscribe” link at the bottom of any marketing email
• Email Request: Send an email to hello@lundtonneaucovers.com with “Unsubscribe” in the subject line
• Contact Form: Submit a request through our contact page

Processing Time: We will process your unsubscribe request within 10 business days. You may receive emails that were already in our system before your request was processed.

Transactional Emails: Even if you unsubscribe from marketing emails, we may still send you transactional or service-related communications, such as responses to your inquiries or important policy updates.

12. Do Not Track Signals

Some web browsers include a “Do Not Track” (DNT) feature that signals to websites that you do not want your online activities tracked. Currently, there is no industry-wide standard for how websites should respond to DNT signals.

At this time, our website does not respond to DNT signals from browsers. We collect information as described in this Privacy Policy regardless of DNT settings. However, you can use the cookie management and opt-out tools described in the “Cookies and Tracking Technologies” section to control tracking.

We will continue to monitor developments in DNT technology and industry standards, and may update our practices in the future.

13. Changes to This Privacy Policy

We reserve the right to update this Privacy Policy at any time to reflect changes in our practices, technology, legal requirements, or business operations. When we make changes, we will update the “Last Updated” date at the top of this policy.

Notification of Changes

For significant changes that materially affect how we collect, use, or protect your personal information, we will:

• Post a prominent notice on our website homepage
• Send an email notification to newsletter subscribers
• Provide at least 30 days’ notice before the changes take effect

Your Acceptance

By continuing to use our website after changes to this Privacy Policy take effect, you acknowledge and accept the updated terms. If you do not agree with the changes, please discontinue use of our website and contact us to request deletion of your information.

We encourage you to review this Privacy Policy periodically to stay informed about how we protect your data.

Last Updated: January 15, 2026